Final Project
Client Website Creation
Branding and UX Redesign for Crisis Communication Think Tank (CCTT)
Set to launch in April/May 2025.
UX/Wireframe
Project Overview
My Role & The Team
Branding & Logo Development
Project Overview
The Crisis Communication Think Tank (CCTT), founded in 2018 at the University of Georgia, serves as a hub for crisis communication experts, researchers, and professionals. Their goal is to bridge the gap between academia and industry by offering collaborative research, case study workshops, and leadership seminars.
As part of a rebranding and digital transformation initiative, our team was tasked with:
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Developing a new website to establish CCTT as a standalone entity separate from Grady College.
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Revamping the brand identity, including logos, color schemes, and UX improvements.
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Enhancing the user experience by implementing new navigation structures, membership areas, and resource hubs tailored to different audiences.
This is an ongoing project, with the final website and branding set to launch in April/May 2025.
My Role & The Team!
As the Promotional Director, my focus is on developing promotional and marketing assets that align with CCTT’s branding goals. My role includes:
✔ Creating engaging digital content (social media graphics, promotional videos, and marketing materials).
✔ Enhancing audience engagement through strategic branding and outreach efforts.
✔ Ensuring brand consistency across all promotional platforms to reinforce CCTT’s credibility and visibility.
✔ Collaborating with the design and UX teams to ensure promotional content aligns with the new website’s identity.
My goal is to increase awareness and engagement for the CCTT by leveraging compelling storytelling and digital marketing strategies.
Branding & Logo Development
Branding Goals
Professionalism & Modernity – Representing CCTT as a global thought leader.
Clarity & Approachability – Ensuring information is easily digestible for both professionals and students.
Connection to UGA – Maintaining ties to the University while creating an independent identity.
Logo Design Process
We analyzed logos from other crisis communication organizations and conducted user research to determine visual preferences. Key findings:
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Simple, modern typography increases trust and credibility.
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Interconnected shapes symbolize collaboration and knowledge exchange.
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Color schemes should align with crisis communication themes (blues for trust, reds for urgency).
Visual Style Guide
To ensure consistency across all digital and print materials, we developed a comprehensive style guide.
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Logos & Variations
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Typography
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Brand Colors
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Page Templates & UI Components
Visual Style Guide
Branding + Mood Board
User Research
Our team conducted in-depth user research using multiple qualitative and quantitative methods to understand the needs and frustrations of CCTT’s audience. Our goal was to assess the effectiveness of the existing website and identify key pain points to be addressed in the redesign.
User Interviews
We conducted verbal, semi-structured interviews with 10+ participants from CCTT’s target audience and found:
Survey Insights
We distributed an online survey to professionals and students in the crisis communication field to gather broader insights. The survey included Likert scale questions and open-ended responses.
Key Findings:
📌 80% of respondents rated the website's visual appeal as 3/5 or lower, citing outdated aesthetics.
📌 Navigation received an average rating of 2.7/5, with complaints about unclear menus.
📌 Content Overload: Users felt overwhelmed by dense paragraphs, preferring shorter, more structured sections.
“It needs to be punchier with shorter sentences. It needs to be layered so that it uses a
bite, snack, meal approach and uses pages and links to provide greater detail for those
seeking it while being streamlined for those who want a basic overview"
“Too much verbiage on one page. Static, out of date images and content.
It doesn't look like it can support the level of professionalism I need"
UX Map & Wireframing
Our UX strategy for the CCTT website redesign focused on improving navigation, readability, and engagement based on user research findings. Using Figma, we developed low-fidelity wireframes to outline page structures and user flows before refining them into high-fidelity prototypes with branding elements and interactive components.
Key UX principles guiding our wireframing:
Simplified Navigation – Clear menu structure with dropdowns and quick-access links.
✔ Content Layering – Shorter text sections with expandable content for deeper dives.
✔ Visual Hierarchy – Bold headings, interactive call-to-action buttons, and intuitive page layouts.
✔ Mobile-First Design – Ensuring seamless responsiveness across all devices.